Does Yahoo Search Marketing have same Quality Score as Google Adwords?

 

The OneGoogle Adwords uses it’s Quality Score factor to determine ad’s relevancy to destination page.Does same happen with Yahoo Advertising?
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What is the best way to track the return visitors from a Google adwords or other PPC campaign?

 

Will AI currently use Google Analytics, and I want to track the return visitors from my PPC campaigns from Google Adwords & Yahoo Search Marketing. For example, when someone clicks on an ad, do they come back to my site?
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