How many companies use Google Adwords?

 

Via VersusI am trying to learn about the total number and breakdown of small, medium and large companies using Google Adwords for search marketing. If you find out, please site the reference. Thanks!
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What is the best way to track the return visitors from a Google adwords or other PPC campaign?

 

Will AI currently use Google Analytics, and I want to track the return visitors from my PPC campaigns from Google Adwords & Yahoo Search Marketing. For example, when someone clicks on an ad, do they come back to my site?
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